Change is the only constant – especially when it comes to your social media strategy. Digital marketing agencies offering social media marketing services keep changing their strategies in order to stay at the top of the game. Apart from engaging with your audience, you will be able to spark curiosity about your product or service and drive sales like never before. Here is a list of social media strategies you can employ this year for greater, better results.
1. Add a Personal Touch to Messenger Ads
There has been a proliferation in the use of messaging apps in the past few years. With Facebook’s introduction of Messenger ads, you can now create and send targeted ads via private chats to prospective audiences. Leverage on features like automatic placement in order to reach out to your followers in a seamless manner. Moreover, you can also edit ad placements, which warrant coordination with your news feed ads. You can also customize an ad experience in contextual ways, for instance, if a customer has made a purchase, you can send them an ad accompanied by a discount code.
2. Craft Social Videos with the Video Creation Kit
Facebook rolled out a host of features in order to assist amateur video making, keeping time and ease of creation in mind. Facebook’s video creation kit allows you to create mobile-optimized social videos with the help of pre-selected images, logos, and text-overlay options. This feature especially comes in handy for those who need to create a bulk of visual content but cannot afford a full-fledged in-house team for the same. You can also customize different templates with respect to your campaign goals.
3. Use IGTV for Long-Form Storytelling
In 2018, Instagram launched IGTV for facilitating long-form video, which offers a fullscreen vertical experience. Now, as a brand, you can make hour-long videos, which in itself is revolutionary, keeping Instagram’s 6-second video timeframe in mind. If your brand delves into TV-style narrative content, then IGTV is a good place to start. You could also share videos uploaded on your Youtube channel in order to drive in more traffic and views.
4. Garner More Engagement with Instagram Story Polls
Story Polls bring in a ton of engagement, as they have been designed with the aim of making your Insta stories more fun and interactive. Basically, you ask your audience a question, and they get to choose between two responses. Polls can be transformed into a powerful marketing tool as they can be employed in various ways, depending on a brand’s content strategy. You can use polls to feature quizzes, garner customer feedback, advertise a product, execute Youtube challenges, and much more.
5. Stream Events using LinkedIn Live
Currently, LinkedIn is running an invite-only beta that allows users to broadcast live videos to select groups or all of their connections. As LinkedIn’s focus is more on business users, brands can use this feature to their advantage and broadcast professional events, conferences, executive Q&As, product announcements, and team celebrations.
6. Hire the Crème de la Crème of Talent
Linkedin’s hiring interface is intuitive and intelligent, wherein the dashboard groups together the following categories – LinkedIn Recruiter, LinkedIn Jobs, and Pipeline Builder. The revamped platform will also list a Recommended Candidates feature, which aims to suggest candidates on LinkedIn based on your recruiting criteria. This will save time and resource for the HR department and help them identify top talents in a more proactive manner.
Hence, by transforming your social media strategy, you can have a better chance of strengthening your social presence and increasing your audience engagement. So, what are you waiting for? It’s time to shine on the world wide web!
