Google Marketing Live is Google’s annual event for marketers, and this year’s show was packed with exciting new updates. Here are five of the biggest announcements:
1. Conversational ads
Google is making it easier for businesses to connect with customers through conversational ads. These ads allow businesses to respond to customer questions and inquiries in real-time, using Google’s AI-powered chatbot. Conversational ads are currently in beta, but they have the potential to revolutionize the way businesses interact with their customers.
For example, a business could use conversational ads to answer customer questions about their products or services or to provide customer support. Conversational ads can also be used to generate leads and sales.
2. Generative AI
Google is also making it easier for businesses to create high-quality marketing assets with generative AI. Businesses can now automatically create images, videos, and text that are tailored to their specific needs. This can save businesses a lot of time and money, and it can help them create more effective marketing campaigns.
For example, a business could use generative AI to create images of their products, or to generate text for their website or marketing materials. Generative AI can also be used to create personalized marketing messages for each customer.
3. Product Studio
Google is launching a new product called Product Studio, which is designed to help businesses create and manage their product listings across Google’s various platforms. Product Studio makes it easy to add new products, update existing products, and track product performance. It also provides businesses with insights into how customers are finding and interacting with their products.
For example, a business could use Product Studio to create product listings for their products on Google Search, Google Shopping, and YouTube. Product Studio can also be used to track how customers are finding and interacting with their products, so that businesses can make improvements to their product listings.
4. Google Search Generative Experience
Google is also making it easier for businesses to show up in search results. With the new Google Search Generative Experience, businesses can now create more engaging and informative search results snippets. These snippets can include images, videos, and other content that is relevant to the user’s search query.
For example, a business could use the Google Search Generative Experience to create a search results snippet that includes an image of their product, a short video about their product, and a link to their website. This can help businesses to stand out in search results and attract more customers.
5. Video view campaigns
Google is also launching a new campaign type called Video view campaigns. These campaigns are designed to help businesses reach more people with their video ads. Video view campaigns use a variety of ad formats, including in-stream skippable ads, in-feed ads, and YouTube Shorts.
For example, a business could use Video view campaigns to reach more people with their product videos. Video view campaigns can also be used to generate leads and sales.
These are just a few of the many exciting new updates that were announced at Google Marketing Live 2023.
How to use the new features to grow your business
The new features announced at Google Marketing Live 2023 can be used to grow your business in a variety of ways. Here are a few ideas:
Use conversational ads to connect with customers in real-time. Conversational ads can be a great way to provide customer support, answer questions, and generate leads.
Use generative AI to create high-quality marketing assets. Generative AI can save you time and money, and it can help you create more effective marketing campaigns.
Use Product Studio to create and manage your product listings across Google’s various platforms. Product Studio can help you track how customers are finding and interacting with your products, so that you can make improvements to your product listings.
Use the Google Search Generative Experience to create more engaging and informative search results snippets. This can help you stand out in search results and attract more customers.
Use Video view campaigns to reach more people with your video ads. Video view campaigns can be used to generate leads and sales.
These are just a few ideas for how you can use the new features announced at Google Marketing Live 2023 to grow your business. To navigate this exciting frontier, partnering with a trusted performance marketing agency becomes paramount. Digidarts
, the best performance marketing agency can help you harness the full potential of Google AI’s new updates, transforming your marketing campaigns into powerful engines of growth and revenue.