Books have been considered the Holy Grail of knowledge since time immemorial. Mankind’s thirst for information that’s both substantial and rewarding has forever been quenched by records printed on papyrus – bound together. However, books are not everyone’s cup of tea. They never had been. Compounding the preceding statement are the times we live in – with the golden age of digital being in full bloom, the populous has drawn itself away from books all the more.
Yet, the zeal to nurture one’s knowledge, propels him/her to flip pages one-too-many, from time to time. Though neglected, books are omnipresent, catering to anyone’s and everyone’s taste and requirement. A literature aficionado might discover solace in the words of Fitzgerald, a journalist might love treading through the accounts of a true crime, while a social media enthusiast would love to read books encircling marketing strategies that favour him/her in the long run.
Whatever the case might be, there is no dearth of knowledge where there are books. From freelancers to experts working in premium digital marketing agencies – all look forth to books in order to enlighten themselves. Hence, we have compiled a list of the best social media marketing books that shall enable you to catalyse your/your brand’s performance in the world of social media. So, put your reading glasses on, and delve in the same – shall we?
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
Traditional marketing is history. The world around us has flipped. You content might be precise, beautiful, and impactful – yet it might not sell. On the other hand, absurdity and mediocrity might be raking in millions. At the moment, we are living in a world, where content banks on memes and videos that are not only irrelevant but also short-lived. But since they are the norm – they make the world of advertising go round. ‘The End of Marketing’ propels you to accept the truth and embrace the reality, in order to engage thy audience. The book covers the aspects of brand-customer relationship, the nuances of newsfeed-algorithm, and the plans of building smarter paid-strategies.
See You on The Internet: Building Your Small Business with Digital Marketing by Avery Swartz
To present yourself to your audience via a platform is one thing and to make them retain your presence is another. The interactive web is riddled with a plethora of opportunities; hence it will be futile to exist in a bubble and not make your impact felt. ‘See You on The Internet’ sheds light on the fact that your social media strategy should not only encircle your brand’s social media pages, but also be relayed via its website, newsletter, and online advertising. Avery Swartz’s book covers modern etiquette for social media, tailoring user-friendly content, and segmenting your audience for maximum impact.
Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez
Nothing captivates one like a good story. Hence, it’s essential that your brand’s advertising banks on the nuances of micro-storytelling. In ‘Brand Storytelling’, Miri Rodriguez sheds light on devising concepts that not only tell a story but also stir emotion – nothing influences the human brain like undistilled emotions. Also, Rodriguez is vocal of the fact that one should visit their brand’s story from time to time in order to dismantle and rebuild it.
If you stem out of a performance marketing agency and are reading this, then let us inform you that this is just the first edition of what we have in store for you. We have a plethora of recommendations for you – however, we would first like you to go through the list of books above, polish your skills, and then come back for more knowledge!