With New Year celebrations already behind us, Valentine’s Day is the next notable consumer-centric celebration marketers and businesses can leverage to attract new users, engage the existing audience and increase their sales.
Building up Valentine’s Day buzz is all about understanding the intent of your audience and finding an effective way to evoke customer engagement with relatable content. There are a variety of marketing strategies you can implement to delight, and drive sales during this Valentine’s Day season, from sending Valentine-based push notifications to automating your email marketing campaigns, and more.
Here are some of the most efficient Valentine’s Day marketing strategies that you must incorporate to share the love with your customers this February.
Design and generate a Microsite or Landing Page
Creating a separate landing page for Valentine’s Day is a great way to optimize the user journey. In addition to providing a unique landing page for Valentine’s Day shoppers, you can also use this as an opportunity to share engaging content related to the occasion.
Send Valentine’s Day Push Notifications Beforehand
It’s a smart way to use push notifications to let your users know ahead of time. This can act as a friendly reminder for your audience to get their loved ones a gift before it’s too late!
For optimum results, you should personalize your push notifications and ensure that your push notification alert aligns with the Valentine’s Day theme.
Drive Social Media Engagement
Running campaigns on social media that encourage engagement, followers, leads, or brand awareness in exchange for prizes and special offers helps to increase your reach and get more people talking about your brand.
Extra Love for Existing Customers!
Appreciate your loyal customers for the love they’ve shown you and return the favour with exclusive offers for loyalty program members.
Here are some ideas to pamper your loyal customers:
- Offer extra points for purchases made before Valentine’s Day
- Free Valentine’s Day-themed goodies with every purchase
- Putting off shipping costs for a while before the holiday
By offering exclusivity, your loyal members will feel valued and special, just like how everyone wants to feel on Valentine’s Day!
Automate and Track Your Email Marketing Campaigns
Automation is a feature that allows triggering emails to a broad contact base, standardizing the messages and increasing the chances of reaching the contacts. The emails should carry information about products, discounts, and intriguing content. The idea behind reaching out to the email list enhances and nurtures the relationship between a brand and its customers.
Valentine’s Day is a day to celebrate love and romance, but it presents a massive opportunity for businesses. Consumers spend big to mark the importance of V-Day. Traditions wax and wane, and so do the trends associated with them, but even if the course of true love never did run smooth, hopefully, these pointers will help you stay on the strategic and creative path this year! And if you ever need help finding your path in the marketing funnel, take assistance from Digidarts, a leading digital marketing agency with over 8+ years of experience. Let them be your ultimate guide to direct you and your customers toward success. With a solid strategy, your business will engage with customers at every stage of the marketing funnel.