Expanding a business is the major concern to thrive in the market and the solution to this is Affiliate marketing. It is considered to be the most lucrative method of making money as a digital marketer. The magic of affiliate marketing is such that more and more brands/ businesses are hiring the services of the best digital marketing company in Delhi to get their affiliate posts published.
Basically, affiliate marketing services are all about promoting products to attract the target audience/ customers through blogs or any other social media handles, and once the purchase is done via the affiliate link, income is earned. In a crisp definition, affiliate marketing works on the successful marriage of smart work and analytical strategies that generate effective outcomes.
Here are some of the advanced affiliate marketing tactics that can help in boosting the sales and revenue for an organisation:
Leverage Reviews Of Products
In the digital age, buyers are more inclined to search for products on search engines and social media platforms before purchasing them. They are often seen wearing sceptical lenses when choosing one brand over the other. According to research, about 70% of the buyers make use of social media before buying any new product. Thus, you can monetize the audience by providing them with authentic and high-quality reviews of various products or certain categories of the product range. This can effectively be done by writing blogs or creating short videos which can be uploaded on social media platforms. While writing the blog reviews, make sure to share an unbiased version of the products and drop an affiliate link for users.
Promote Products That People Are Interested In
Promoting audience preferred products is of great importance to escalate sales. Thus, gaining an insight into the audience’s choices is the right way. Google’s analytical techniques are often used for finding who the audience is and what interests them. Various social media platforms such as Facebook, YouTube and Instagram have an inbuilt feature to spot the users and what categories they are following. Additionally, a survey may be conducted to gain knowledge about the interest of the audience.
Cloak The Affiliate Links
Cloaking affiliate links is nothing but a form of redirection. When the affiliate programmes are joined, they form a personalised affiliate link which is usually a long string of numbers and letters; thus really difficult to remember and becomes vulnerable to link poaching websites. Cloaking makes the link unidentifiable as an affiliate link and gives it a neat look on social media and other platforms.
Narrow Down The Target Audience
Narrowing down the target audience helps in knowing who are the potential customers and what sort of products should be promoted through social media handles or blogs. Once you are aware of the target audience and their burning issues, deep research is required to find what solutions they are searching for to resolve the issues being faced by them and accordingly products can be promoted.
Exit-intent pop-ups are one form of ad that appears on the web page whenever a visitor is about to leave the portal. This helps in displaying the product for one last time before the visitor finally leaves and helps in collecting leading data through the sign-up forms from blog visitors. Exit-intent pop-ups surely help in reaching affiliate marketing goals. To add a factor of effectiveness to the exit-intent pop-ups, they should be personalized and must carry a strong Call-To-Action.
Leveraging On An Email List
Email marketing is a great way to drive affiliate sales as emails can boost traffic to blog posts. The best part is that subscribers present in the email marketing are warm leads who are interested in particular content and products making them more likely to convert into customers. Thus, this is an important aspect of affiliate marketing.
Offer Bonuses As Incentives
People shall be offered a bonus if products are ordered through the affiliate link. Good bonuses are a great incentive to attract buyers. If the high valued products are not included in affiliate offers, then the technique might not generate much traffic. So, be sure of the products in affiliate offers as you can also keep a track of the orders.