A digital marketing agency needs to be aware of the social media stats and be aware of the social media users. Like, the number of social media users at a particular time, how much time they spent on a social media platform or the web as a whole, or the number of users each day and each month. Here are some features to look into by a media buying agency in 2021:
- The changes in the search requests of the users for products, services, or information.
- Demographics of online audiences are progressively changing every day.
- The impact of eCommerce and how it is growing fast.
- Mobile is an essential key for social media stats, but there are other things to look after.
- Following the metrics involved in social media stats and how changing the metrics is essential for a digital marketing agency.
A media buying agency understands that social media is an ever-evolving place. Using this online system as marketing bait needs close observation and fact-checking of the statistics now and then. Here are some essential aspects of social media that influence digital marketing.
Some crucial things to keep in mind
The first thing first we need to know is how much of the world population is increasingly getting evolved with online platforms:
- World population:
7.83 billion of people were recorded at the beginning of the year 2021. Reports say that there is a growth in this figure of nearly 1% each year.
66% of the total population uses mobile phones at the present age, making 5.22 billion people. This number is rapidly growing each day, with an increase of 1.8% of unique mobile users and a 0.9% increase in mobile connections. It makes 8.02 billion mobile connections at the beginning of 2021.
Since last year, there has been a surge of 7.3% of internet users, making 4.66 billion people using the internet at the beginning of 2021. At present, the global internet penetration has reached 59.5%.
- Social media:
At present, 4.2 billion social media users are recorded globally. This figure makes a 13% surge within a year, making 490 million new social media users. It is in totality 53% of the total world population.
The above stats portray how enormously social media is growing each year and give an adequate reason for a media buying agency to look deeper into the social media stats.
The flooding social media
The analysis says that over the past 12 months, social media has seen a surge of above 13% of new users. It means that around half a billion new users have signed in for social media platforms. That makes 4.2 billion social media users globally. During the year 2020, more than 1.3 million new users were recorded every single day. The stats result in a staggering number of 15.5 new users each second.
Further, a typical user would spend 2 hours and 25 minutes each day on a social media platform, which roughly calculates to one waking life of each user per week. It equates to a prediction of approximately 3.7 trillion social media hours at the end of 2021. This figure is an equivalence of 420 million years of combined human existence.
Now, the thing is that this statistic varies with different countries, as seen from previous evaluations. The Philippines is still at the highest rank of social media users. An average of 4 hours and 15 minutes is spent on social media platforms each day. That makes half and more than the Colombians who rank the second position in social media usage.
Whereas in Japan, the users are recorded to spend less than an hour each day on social media. This year it is recorded as 51 minutes for the Japanese, making an increase of 13%, which is still higher than last year.
Some other factors to consider
The other factors that influence the social media stats are:
- The increasing use of mobile phones.
- The exceeding use of the internet in every aspect of human lives.
- The changing online search terms.
- Multi-device influence on online presence.
So, these are the few statistics that are influencing social media recently. If a company is looking for social media marketing services, they should keep in mind these factors. Also, to avail the best services, keeping in mind these factors are not enough, they should also get hold of the best digital marketing company in Delhi.