DATA-DRIVEN MARKETING- THE FUTURE OF ONLINE MARKETING IN 2022!

Data-driven marketing is one of the best and most effective marketing strategies that utilise customer engagement data to optimize digital campaigns accordingly. The data is generally derived by the Media Buying Agency via AI-led software that has access to varied insights. One can also get it from a third-party agency. 

The acquired data allows creating an optimised and targeted advertising campaign that depends on consumer demographics. This further assists the Digital Marketing Agency in Delhi NCR to easily answer the questions like who, where, what, when and how in a more definitive manner. 

Data-driven marketing depends on the consumer demographic data such as age, gender, geographic location, income standard, marital status, number of children, and most essentially, customers' buying habits. 

Benefits Of Data-Driven Marketing 

We are all aware that the preferences and behaviours of each individual are different. Only when a business can cater to those preferences, it can get a better chance to drive crowds and increase the conversion rate. That is why consumer data plays an important role in strategic marketing. 

Some substantial benefits of data-driven marketing! 

  • It Lets You Find The Right Consumer

Every business always aims to have a loyal customer base that will help in increasing the brand value. Both customer acquisition and retention are essential for a venture. Data-driven marketing uses online analytic tools to analyse customers' online behaviour in detail. This data helps you to find the right target customers who will be interested in your products or services. 

  • Helps In Sending Personalised Messaging

Sending generic messages to consumers is like talking to the masses without acknowledging their interests. But, with the essential implementation of accurate data, you can send relevant messages to a targeted segment of the audience. Special days, like birthdays and anniversaries, can be used for customised offers and discounts. Moreover, your leveraged data can be used across many communication channels to reach your target audience. 

  • Helps In More Targeted Marketing Campaign 

One of the most important benefits of data-driven marketing is developing a personalized campaign for each consumer. Data helps you understand the insights of a customer, their spending capabilities, lifestyle, interest and closely monitors their online activity. This way, data guides you to strategize campaigns relevant to the audience. 

  • Let You Know What Is Right And What Is Wrong

Data lets you know what strategy is working and what is not. It helps you to spend your money wisely. Data gives you a prior idea of what your customer wants. It helps you to plan and budget accordingly.

  • Customer Segmentation With Proper Data Collection

Customer Relationship Management (CRM) software is considered to be the mother of data-driven marketing techniques. CRM allows tracking of important demographic data like name, location, contact number, email address etc., and allows functions like direct mailing to a particular segment of customers. The segmentation process depends on the customer choice, preference, online behaviour and other basic details. 

New-Age Software and Tools For Better Campaign Results 

With the innovation of modern CRM software, the ‘Era of Automated Sales and Marketing’ came into play and gained importance in the digital marketing landscape. 

The boom of sales and marketing automation, in turn, gave rise to marketing automation software (like Eloqua). Software like these makes the process easier by creating individual customer’s profiles and by tracking their online behaviour and basic details. This enables the Digital Marketing Agency in Delhi NCR to conduct direct mailing or messaging whenever they find any triggered online activity on the clients' website. 

Various agencies are using this cutting-edge software to create targeted marketing campaigns that yield effective results. 

But, with the huge amount of data accumulated from various sources, the Media Buying Agency started facing a new problem, which gave birth to programmatic advertising solutions software. This software helps marketing agencies to help manage and segregate data more effectively. 

How did "Data" help in the evolution of Creative Marketing? 

Creative Content is an important part of marketing as it is not a generic message but distinguished and unique content utilised to get a consumer’s attention. Creative assistance is still considered a major aspect of business and sales generation. 

With the emergence of data-driven marketing, the creative world has undergone a 360-degree evolution. Data helps the creative get a better insight into the audience preference & behaviour. Previously creative was based on intuition and was targeted as per the general audience. But, with the aid of data, it has become more personalised and hits the right notes. 

How Is Media Marketing Related To Data-Driven Marketing? 

Media is a vital tool of marketing. It helps run a successful marketing campaign that would generate better ROI. The emergence of data-driven marketing further made it much more interesting to plan and create a campaign. As marketers are equipped with all the necessary and basic information of their audience, it helps them design a more personalised media campaign and know which channel they should use to reach out to their targeted audience and at which time it needs to be published. 

Here the role of a Media Buying Agency comes into play. These agencies help the client find the right channel at a negotiated cost. Such an agency uses various techniques like making a bid or direct buying methods for executing the clients' media plans. 

How To Get Successful With Data-Driven Marketing? 

Data-driven marketing might seem exciting and easy, but it needs proper utilisation of data to get a successful campaign outcome. Various marketing agencies are using the following strategies to get a good and effective result. 

  • First, you need to build a proper website with an eye-catching landing page. Marketers use several landing page optimization techniques to generate a higher conversion rate.
  • Study customer data to identify the proper channel your target audience is using.
  • Create a marketing message with the acquired data and your creative team's help. Ensure the message is consistent, informative and eye-catching. Personalise it as per your segmented audience.
  • Measure the campaign activity to get proper insights and plan accordingly to design your next campaign.
Final Say 

Data has changed the mode of marketing and combining techniques like landing page optimisation, and rich creative media has given birth to a new age of marketing automation.

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