On 13th November 2019, DigiDarts celebrated its 5-year anniversary, compounding yet another year of towering accomplishments to its successful run in the digital marketing scenario. Complementing the occasion was the agency’s certification by Google Marketing Platform and affiliation with DV 360 – associations that are vocal of the fact that in the world of digital marketing, DigiDarts prospers in its own domain.
Also, in 2019, the agency rebranded itself – introducing ‘yellow’ as the new brand colour, which signifies optimism, intellect, positivity, and happiness. With the launch of a new logo and freshly-curated website, DigiDarts inclined towards laying emphasis on its primary core values: TIME | GROWTH | EMPATHY | INNOVATION.
While a research-backed fact dictates that most Indian start-ups fail within four years of inception, DigiDarts not only completed five years in the digital marketing arena but also succeeded in delivering optimum performance in the wide array of services the agency offers. From SEO, Google Ads, Social Media services, state-of-the-art website design, Media Buying, and Affiliate Marketing ties with the likes of Swiggy and Amazon Prime, the performance marketing agency caters to the growth of clients such as Meesho, Sarita Handa, Life & Pursuits, ASSA ABLOY, and others.
All the mentioned aspects definitely call for celebration and as DigiDarts entered its sixth year, all the happy faces that constitute the building blocks of the organization came together to channel the fun and frolic they harbour. The celebrations kicked off with a social media campaign that teased the completion of five years for the agency, highlighting the organization’s core values, the aspect of teamwork, the essence of innovation, and the agency’s association with Google.
Furthermore, in order to appreciate the determination of its hardworking employees, ‘the Darts’ were each rewarded a quirky adjective through Instagram story series called ‘Some Archers’, that was a culmination of their work ethics and personality trait. A video depicting DigiDarts’ five-year journey went live on the organization’s social media platform. Also, testimonials from the agency’s most trusted clients curried the flavour of the hour.
The organization’s headquarters in Gurgaon was decorated with frills and balloons of yellow and grey colours – relaying a symbolic appeal. Symbolism raked in a new high with a pentagon-shaped cake – a five-sided delicacy for five years of marketing art. The honours of cake-cutting were performed by the company’s Founder and CEO, Mr Siddhartha Vanvani, who appreciated each and every individual who had played a pivotal role in making this five-year journey possible. Everyone embraced the emotional quotient of the moment that was proceeded by slicing pizzas and popping beers. Who can let interactive activities go amiss at such a moment? What followed were games, dances, and conversations that conjured the conclusion of the evening into a memorable one.
As DigiDarts enters its sixth year, the zeal to realize the organization’s visions strengthens all the more. With happy faces popping out in the organization every moment (you can always pay it a visit at 32, Bougainvillea Marg, First Floor, DLF Phase 2, Sector 25, Gurugram) – it’s one vision already realized. Other ambitious aspirations in the pipeline include expansion of the organization on a global scale, thereby enabling the agency to cast a global impact with respect to the diverse services it offers.