SOCIAL MEDIA TRENDS YOU CAN’T-MISS IN 2022

The digital landscape has a plethora of social marketing platforms, each offering a different opportunity and infinite market penetration scopes. A CMOโ€™s job role consists of different functions. However, the most important is building decent customer relationships. The CMO of the popular Social Media Marketing Agency has deliberately taken up social media marketing during the pandemic and witnessed increasing returns from these investments. 

It is expected to rule throughout 2022 and beyond. By capitalizing on these growing social media marketing trends, marketers can conveniently change the course of a website. They are just needed to plan for an excellent social media marketing strategy that aligns with the latest shifts. It is also proven to generate traffic and enhance conversions from areas of investment. 

Soon after the catastrophic success of media platforms, such as Facebook, Instagram, YouTube and others, the popularity of social media marketing started gearing up. This gave rise to numerous Social Media Marketing Companies all over the globe. 

However, it cannot be denied that social media marketing strategies have changed drastically in the past few years alone. And with the Coronavirus pandemic hitting hard on universal trade & commerce, the digital sphere provided a genuine alternative for businesses across fields and borders. In recent times, social media marketing trends have slightly shifted and evolved from the previous years. So, here are the top five social media trends that the CMO of any Social Media Marketing Agency must know and implement to garner success. 

So Here We Go!

  • Budgeting For Social Media Advertising

As soon as social media sites started rapidly expanding across the globe, companies sensed an opportunity to promote their business online, in expectations of a hefty return. And with sponsored advertisement coming into play in most social media platforms, especially Facebook, the sheer number of social media ads catapulted. 

BudgeSocial Media AdvertisingSocial Media Marketing Services picked up the notion pretty quickly indeed. According to the statistics, last year alone, social media ads saw over a 90% spike. It is to be noted here that these paid advertisements on social media platforms help the business form better customer relationships that last a long time. Apart from that, a better commercial bond coupled with a decent reach ensures increased online sales. 

  • Taking Advantage Of The Emerging Virtual Shopping Capabilities

Along with marketing and advertisement, social media platforms have gone so far as to introduce an in-app shopping experience. In-app shopping allows the companies to tie up with popular social media platforms and sell their merchandise to audiences that are interested in the product. Businesses that previously just marketed and advertised their products on these platforms could now directly sell via social media. 

Taking Advantage Of The Emerging Virtual Shopping CapabilitiesInstagram, Facebook, and even YouTube all have their in-app shopping destination for users and customers alike. In 2020, over 73% of the total campaign spending was on Facebook & Instagram primary feeds. 

Social Media Marketing Companies have been capitalizing on this opportunity to directly earn revenue and drive organic traffic back to their original website. Social media has become an excellent tool for communication and, in business terms, for audience engagement. Social media also helps connect like-minded people, which can be valuable for businesses. This helps to get references more authentically. 

A Media Planning and Buying Agency will be very much aware of the importance of video content on social media platforms. It is essential to mention here that Facebookโ€™s live stream went 4X higher last year. So, it is not challenging to determine why so many companies are switching to perfecting their video content, even spending a considerable amount on it.

  • Using Influencer Marketing For Business Gains

Social media platforms were stated to be a beacon for businesses of all stature, so social media influencers also started gaining priority. Influencer marketing stems emerged from the very idea of celebrity endorsements and modernizing it or the digital space. The purpose of celebrity endorsements was rooted in the desire for brand awareness. Social media influencer marketing is expected to be worth over $13 billion in the current times with a sharp surge prediction in 2022.

Using Influencer Marketing For Business GainsOnline influencers have earned a reputation by consistently providing their content on an online platform and, by doing so, building an online mass following. Companies are always looking for ways to drive customers home, and a social media influencer naturally has that potential. A Social Media Marketing Agency usually has some connection with a few social media influencers in hand, in the hope of getting a successful brand collaboration in times of need. 

  • Customer Care Support For Better Customer Relationships

Customer care support panels are among the most crucial instalments for many businesses. A business has an unspoken responsibility of listening to its customers after they have purchased something out of their store. Ever since the companies realized the need for customer management for building decent customer relationships, customer care support became an indispensable aspect.

Customer Care Support For Better Customer RelationshipsShowing timely responses to customer inquiries, grievances, complaints, and general opinion help broaden the trust. The customer feels valued to return to the platform for more updates. Social Media Marketing Services are well aware of the impact of customer satisfaction. It boosts customer retention and also triggers new customer acquisition for any brand. Over 80% of financial services are linked with Twitter customer services. This also results in more mentions and references from customers exponentially. 

  • Engaging Video Content To Attract Audiences 

Video content has been the game-changer in social media marketing, as it directly allowed the company to briefly grab the audienceโ€™s attention and convey its message through it. 

From the early days of monotonous video content, video content is becoming much more relatable and realistic in the past couple of years, invoking an emotional connection with the viewer. Other than that, the rapid growth of live streams, in general, has pushed companies to do live streams ensured with massive returns. 

The Final Notes

The new social media marketing strategies and trends are evolving rapidly. And to keep up with these changing dynamics, CMOs are first required to get accustomed to the new social media landscapes. Any Media Planning and Buying Agency of today will be providing more significant emphasis on social media trends and look for what aligns with a specific business format.

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