Celebrate Cricket With Asics – Your Go-To Brand For On & Off Field Performance

The T20 World Cup is in full swing, showcasing incredible athleticism and there’s no better way to embrace the spirit of the season than with a celebration of ASICS – a brand synonymous with unparalleled performance both on and off the field, a brand that is known for making some of the best sports shoes for men. Known for its legacy in crafting some of the finest cricket shoes on the market, ASICS continues to lead the way in innovation, comfort, and style. Let’s delve into the journey of ASICS, explore why they are renowned worldwide, and spotlight some of their most revered cricket shoes: the 350 NOT OUT FF, GEL-GULLY 7, and GEL-PEAKE 2.

ASICS: A Legacy of Excellence in Cricket Shoes

ASICS, an acronym for “Anima Sana In Corpore Sano” which translates to “A Sound Mind in a Sound Body,” has been a beacon of excellence in the sports footwear industry for decades. The brand’s journey in cricket footwear is a testament to its commitment to innovation and quality. ASICS cricket shoes are designed with the needs of cricketers in mind, providing unmatched support, comfort, and durability. This legacy is built on years of research, athlete feedback, and relentless pursuit of perfection, making ASICS a trusted name in the cricketing world.

Why ASICS is Well-Renowned

ASICS has garnered a reputation for producing footwear that not only meets but exceeds the expectations of athletes. The brand’s commitment to quality is evident in every pair of shoes, incorporating cutting-edge technology and superior materials. ASICS cricket shoes are known for their innovative features such as FlyteFoam Technology, GEL cushioning, and robust outsole designs. These features ensure maximum performance, stability, and comfort, allowing players to focus on their game without worrying about their footwear. ASICS’ dedication to excellence has made it a preferred choice for both amateur and professional cricketers worldwide.


Best Sports Shoes for Men - Asics X Digidarts

Some Of The Leading Shoes From Their Cricket Collection

The 350 NOT OUT FF Cricket Shoe is steeped in complex technology and exquisite designing for better convenience of players. This shoe has a sturdy PU plate that is used for support and its material further enhances the overall performance of the shoe when on the field. FlyteFoam technology on the midsole also means a considerable reduction in the weight of the shoe for improved comfort and quick movements.

Internal support straps are welded which makes it ideal for pivoting as well as burst movements – something all cricketers cherish. Whether it act as a batting shoe, bowling shoe or a fielding shoe, it provides you the best and is suitable for everyone whether you are a professional player or just starting out.


Thisshoe possesses a revised midfoot build: it houses an internal support shank that increases the shoe’s torsional rigidity when moving from side to side – which is ideal for cricket.

New design used in the shape of the stiffening tooth is the removal of the vamp area of the GEL-GULLY 7 to enhance greater comfort and flexibility. To fuse and a premier set of traction, the outsole of the shoe has a wide gauge and a four-stud configuration. Such components make the GEL-GULLY 7 the best shoes to wear on the cricket ground for those who consider reliability as their major criterion.


This shoe is designed to be an all-rounder which is durably and stably constructed, the shoe upper is synthetic leather which is combined with some sides reinforcement panels. These changes afford better ground feel and midfoot support, which are crucial for balance and control during play.

Another important aspect that is incorporated in GEL-PEAKE 2 is the GEL technology which focuses on cushioning at the rearfoot area. It is used for minimizing the effects of the ever-frequent hard landings and abrupt brake applying that are very much inevitable these days thus it serves the purpose of making foot comfy. Therefore, this shoe can be deemed a sneaker with assez construction which makes it appropriate to be worn when participating in outdoor sports.


Looking back at the history of ASICS and considering the opportunities and products to be offered, ASICS remains a powerful and trusted brand for cricket shoes for players and performance both on and off the field. The 350 NOT OUT FF, GEL-GULLY 7, and GEL-PEAKE 2 are authentic examples ASICS’ dedication and belief in the quality and performance shoes in ASICS which makes it the most preferred shoes for cricketers across all tiers. We at Digidarts, a performance marketing agency are proud to partner with ASICS India to enhance their digital growth and establish them as leaders in the domain of sports shoes in India.

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