social media marketing

Instagram has slowly, yet steadily, emerged as one of the most effective social media platforms for businesses seeking to build a unique brand identity. With more than 800 million active monthly users and the highest interaction rate amongst all social media platforms, the significance of having a strong presence on Instagram cannot be undermined by modern business organizations.ย 

However, building a brand identity on this social media channel requires an investment of time and effort. In addition to sharing well-thought-out posts with a cohesive visual style, companies need to pay attention to various other aspects that can help improve their brand value. One of the most important aspects to be considered in this respect is Instagram aesthetic.

Taking A Closer Look At Instagram Aesthetic

Instagram aesthetic refers to the look and feel of the companyโ€™s feed, and is generally considered to be a visual representation of the brand. Having a beautiful and visually appealing Instagram aesthetic is the key to attract a greater number of visitors to the feed and convert them into followers. In fact, a great aesthetic proves to be one of the most effective ways for businesses to show off their brandโ€™s unique style and tone and build a strong identity. That is why they need to work closely with their social media marketing service providers to come up with a truly exclusive Instagram aesthetic that best describes their brand.

Tips To Create A Unique Instagram Aesthetic

There are various factors that need to be considered for creating a unique Instagram aesthetic to help companies build their brand identity. The most important of these factors are discussed in brief as follows.

Learning About The Target Audience

Having a clear understanding of the target audience is essential for businesses to create an Instagram aesthetic that they are able to identify with and find appealing. Being aware of the tastes and preferences of their target audiences can help businesses set the right tone and vibe, besides providing them with appropriate caption ideas to make their feed more interesting and attractive.

Pay Attention To The Color Scheme

In order to create an exclusive Instagram aesthetic, most social media marketing agencies in Delhi stress upon the importance of using a consistent color scheme. An appropriate and harmonious color scheme helps in ensuring that visitors see the stockpile of images and videos present in the feed as a curated collection, rather than a jumbled up mixture of disconnected moments. Moreover, using the right color palette can influence the buying decisions of the customers, besides increasing brand recognition by a significant margin.

Choose An Appropriate Theme

A theme helps visitors identify the niche within which, a business is operating and helps a brand build its followers and nurture hashtags. In fact, when it comes to Instagram aesthetics, a theme is more than just a subject matter and involves specific composition guidelines and patterns. The most appropriate theme for a business should be based on something that the venture is passionate about. At the same time, it does not need to be too specific as companies can choose a generic theme for their feed and then experiment with the posts they would like to display in it.

Seek Inspiration From Other Similar Accounts

Many times, business organizations might find it difficult to imagine the right Instagram aesthetic for their brand. Rather than feeling disappointed during such times, in order to gain inspiration, they can browse through the accounts of other ventures on Instagram. While browsing through any accounts can prove to be helpful, exploring the feeds of other organizations operating within the similar niche is highly recommended. It is even better to follow certain accounts that companies might find inspiring, irrespective of the niche they are operating in.