When brands, creators, and platforms come together with intent, the result is not just conversation, it’s clarity. Meta Day 2025, co-hosted with Digidarts, brought over 150+ founders, CXOs, and marketers under one roof to decode what ROI should really mean for this year’s festive season.
And this wasn’t about hype, it was about momentum. With Meta leaders setting the tone and two power-packed panels, the event shaped strategies around creativity, AI, messaging, and performance that marketers can take forward into 2025.
The Creator Economy: Meta’s Festive Playbook
Meta’s insights revealed how creators are driving business outcomes like never before:
- 2 trillion minutes were spent on creator content across Meta platforms in 2023.
- 71% of consumers make a purchase within days of seeing creator content.
- 64% of people would switch brands if their favorite creator promoted an alternative.
And in India, home to the largest Instagram creator community in the world, this means festive campaigns can no longer ignore creators. The shift is clear: creators don’t just drive engagement, they drive commerce.
Partnership Ads: A Cost-Efficient Festive Growth Lever
One of the most eye-opening insights came from the Partnership Ads case study.
Take Deepika Padukone, for instance:
- A standalone creator post reached ~200K people at a cost of ₹625 per 100 relevant reach.
- When amplified through Partnership Ads, the same content scaled to 188x reach with -99% cost per reach.
The message was clear:
creator authenticity + paid amplification = unmatched festive ROI.
Creativity That Converts
In the first panel, Creative That Converts, leaders from Birkenstock, Jetpac, Basta Luxury, and Winston explored what creativity really means in 2025.
The discussion emphasized that creativity is not about vanity metrics but about impact:
- Performance-backed design → creatives optimized to push users down the funnel.
- Thumb-stopping storytelling → formats like Reels that immerse, not just interrupt.
- Cultural relevance → creative that resonates with cultural moments and drives action.
Stat to note: 60% of time on Facebook & Instagram is now video, and 50% of Instagram time is on Reels. Creators are leading the short-form revolution, making them the biggest growth lever for brands.
AI in Marketing Is Beyond Buzzwords
The second panel, AI in Marketing, with leaders from Sunstone, Alteria Capital, and Hexa Health, shifted the lens to technology.
Here’s what stood out:
- From buzz to business → AI is now powering personalization, predictive journeys, and operational efficiency.
- Smarter decisions, sharper outcomes → helping marketers cut noise and double down on what drives growth.
- Long-term edge → early AI adopters won’t just optimize campaigns, they’ll future-proof performance.
Stat to note: 71% of consumers are more likely to purchase if a product is promoted by a creator through Reels. When AI-driven personalization meets creator-led campaigns, it becomes the ultimate growth engine.
WhatsApp: The New Festive Performance Channel
Beyond creators and AI, Meta Day spotlighted WhatsApp Business Messaging and CTWA (Click-to-WhatsApp Ads) as a powerful ROI driver:
- Messaging is Now the Default Touchpoint
- 1B+ people message businesses weekly on Meta platforms.
- In India, 90% of online adults message with a business weekly, and 77% are more likely to purchase if they can connect via messaging.
Messaging is no longer support, it’s the primary sales channel.
- Speed Defines ROI
- 80% of customers say experience matters as much as the product.
- Responding within 5 hours yields 3.8x more valuable conversations.
In the conversational economy: response time = revenue. - WhatsApp as a Lead Engine
- 60% of all leads in 2022 came via WhatsApp, with 75% lower CPL vs instant forms.
- PNB Housing → 55% lower cost per appointment, 2.2x higher volumes with CTWA.
- Apollo 24/7 → 49% more bookings, 72% higher revenue per order with WhatsApp Flows.
CTWA + Flows outperform traditional forms and chatbots, delivering cheaper, higher-quality leads. - Consultative Sales at Scale
For housing, healthcare, luxury, and retail, WhatsApp now enables:
- 1:1 consultative sales
- Catalog-driven decision-making
- Automation + live-agent handoffs
WhatsApp is now a full-funnel platform for high-consideration sales.
- Ecosystem Advantage Through Integrations
- 76% of businesses with 61–100% chat conversions use third-party integrations.
- Integrated ecosystems drive awareness → conversion → post-purchase loyalty with greater efficiency.
The future is integrated conversational commerce, not isolated chat campaigns.
What Meta Day 2025 Really Told Us
- Festive growth will be creator-led → Reels are now the bridge between brands and culture.
- AI is a business advantage, not a buzzword → it powers personalization, efficiency, and growth.
- Messaging is the new ROI channel → WhatsApp CTWA is redefining lead-gen and customer experience.
- Performance + creativity = festive momentum → campaigns that marry storytelling with conversion will dominate.
- Partnership Ads unlock scale and efficiency → amplifying creators with paid media is the most cost-effective festive lever.
The Final Word
At Digidarts, India’s best performance marketing agency and a top AI SEO agency, we know festive ROI is no longer about who shouts the loudest, it’s about who connects the smartest.
Through initiatives like Meta Day and proprietary solutions like DareAISearch (our in-house GEO engine), we ensure brands are visible across search, AI, and social, becoming not just part of the conversation but part of the answer.
Festive 2025 belongs to the brands that merge creativity, AI, messaging, and performance.
The question is: is your brand ready?
FAQs :
1. Why are creators crucial for festive marketing campaigns in 2025?
Creators are now at the core of digital commerce, not just engagement. Meta’s data shows that 71% of consumers make purchases soon after seeing creator content, and 64% would switch brands if their favorite creator recommended an alternative. With India being home to the largest Instagram creator community, festive campaigns that leverage creators drive both reach and direct sales, making them an essential growth lever. Digidarts empowers brands to capitalize on this trend by crafting creator-driven strategies that deliver measurable ROI.
2. How do Partnership Ads amplify festive ROI compared to standalone creator posts?
Partnership Ads allow brands to boost creator content using paid media, resulting in exponentially higher reach and much lower costs. For example, a creator’s solo post may reach 200K people, but when amplified, the reach can increase almost 188x while dropping the cost by up to 99%. At Digidarts, we help brands unlock this powerful combination of creator authenticity and paid amplification to maximize festive ROI.
3. What role does AI play in the success of festive marketing?
AI in marketing moves beyond just automation; it enables brands to personalize campaigns, predict consumer journeys, and improve operational efficiency. Brands leveraging AI are able to make smarter decisions, optimize campaigns continuously, and future-proof their performance. Digidarts uses cutting-edge AI capabilities, like DareAISearch, to blend data-driven insights with creative strategies for lasting festive success.
4. Why is WhatsApp emerging as a key performance channel for festive campaigns?
WhatsApp has transformed from a support tool to a primary sales and lead-generation engine. Over 1 billion people message businesses weekly on Meta platforms, and in India, 90% of online adults interact weekly with businesses through messaging. Features like Click-to-WhatsApp Ads and Flows deliver leads at 75% lower cost versus traditional forms, making WhatsApp the channel of choice for consultative, high-conversion sales.
5. What ecosystem advantages do brands get by integrating their marketing and messaging platforms?
Brands that integrate their platforms, using third-party tech and messaging solutions, see higher conversions and better efficiency. For instance, 76% of businesses with top chat conversion rates use external integrations. This seamless movement across awareness, conversion, and loyalty transforms conversational commerce from isolated chats into a scalable, high-performing growth ecosystem.
