A web usability study indicates that more than 80% of web users scan through a blog rather than reading the actual content. This is the reason why good digital marketing agencies make it a point to churn out blogs that are engaging and highly informative in nature. If an individual fails to grasp the key pointers of a blog at first glance, he/she will surely not linger around or return to the blog site later on. High-quality content is an effective marketing strategy in itself, which helps promote your brand to a loyal target audience. How can you attract more readers to your blog? Let’s find out.
1. Make sure that the content is interesting and authentic
It is important for every SEO agency to keep in mind that blogs should be written with the aim to disseminate authentic content, instead of the sole urge to drive traffic. It is important to be able to grant something of value to your audience, in the form of a conclusion or a takeaway. If your content is genuine and interesting, your target audience will be automatically curious to know more. This way, you will be able to connect with the community without any sort of compromise.
2. Use media to compel more people to read your blog
Using compelling media visuals hold the ability to increase the dynamism of an article by making them more riveting to read. You might decide to use images, infographics, videos, and even audio content to enhance your post in visual and qualitative ways. This will not only help break monotony but also help divide big blocks of text with related content.
Many individuals prefer watching videos and studying infographics as opposed to reading a full-fledged blog. However, while doing so, make sure you do not compromise with the quality of content that you provide to your readers. While inserting an image, accompany the same with an insightful caption of 2-3 sentences, max. You can also use external and internal links to establish your credibility and redirect to other relevant articles.
3. Format your articles in a proper manner
While you structure paragraphs, use the inverted pyramid style where you start your conclusion, then move on to supporting sentences. Make sure that the content is reader-friendly, electrifying, and understandable. The paragraphs should also be short with some white space between them. Alternately, you can also break your content into relevant headings and subheadings – this will help transform scanners into readers, urging them to peruse through the information showcased. You can highlight important pointers using bold and italic fonts.
Craft persuasion strategies with the help of accurate numbers and bulleted points. Make sure to proofread your work and ensure that it is error-free and not plagiarized. Tools such as Grammarly, Paper Rater, and Small SEO tools can be used for the same.
4. Add a subscription section
There should be a subscription section for readers, which can help furnish regular updates whenever you add new content. This way, your readers can stay up-to-date through the automatic subscription module. The reminders will urge them to keep coming back to the site for more. This, in turn, will also prompt the blog writer to furnish content on a regular basis and live up to audience expectations. Moreover, you can also choose to send out inspirational content to all your contacts via email on a weekly basis.
Remember, good content can touch lives and transform businesses in unprecedented ways. We wish you luck for your blogging endeavors!