For businesses operating within the B2B sector, LinkedIn is one important social networking channel that they cannot afford to ignore. This social media platform, popularly known as a network for professionals, makes it possible for B2B businesses to find potential customers through its online advertising portal. With a reach of around 480 million professional members, it is no surprise that every major internet marketing company in Delhi has been exploiting LinkedIn ads to drive conversion rates. Given below are the brief details of 10 effective hacks used by these professionals for ensuring the same.
Test Everything: Irrespective of the type, size, and budget of an ad campaign, it is essential for marketing professionals to test everything before actual implementation. They should run multiple variations of ads and monitor each variation closely to continually optimize their performance before finalizing a version that seems to offer the best results.
Use Compelling Visuals: In order to maximize conversion rates, it is important for campaign managers to ensure that every ad comprises of compelling visuals. Images tend to have a far greater impact on user decisions as compared to textual descriptions and hence, can increase conversion rates by significant margins.
Multiple Variations In A Single Campaign: Enhancing the engagement level of users and keeping the ad message fresh in their mind, helps drive conversions. For this, it is advisable to use different variations of an ad in a single campaign. This ensures that the viewers see the ad in different forms even when the frequency caps are applied.
Ensure careful Budgeting And Bidding: Proper budgeting and bidding play an important role in ensuring the success of a LinkedIn ad campaign. Bidding at least 10% above the range can help in improving the overall conversion rates by at least 25%. The campaign managers should also assign an appropriate budget to ad campaigns based on conversion targets.
Keep The Ads Short And To The Point: Long and boring ads tend to drive away users and often result in a negative conversion rates. That is why it is essential for digital marketing companies in Gurgaon to ensure that the LinkedIn ads are short and to the point.
Focus On Audiences Likely To Click More: It is a well-known fact that the number of people actually clicking on ads is extremely small. Hence, ad creators need to focus on designing ads for a fixed section of target audiences likely to provide a higher click rate and thus improve conversion.
Work Towards Improving ROI: Improving ROI can help naturally increase overall conversion rates. In order to improve ROI, campaign managers need to monitor the costs, clicks, and impressions for each ad and then use this information to make further improvements for better click rates.
Ensure A Great Mobile Experience: Given that most users are likely to use their mobile devices for accessing LinkedIn ads, it is the responsibility of campaign managers to keep the ads mobile-friendly. They should make sure that all sponsored content is easy to view and navigate on mobile devices of different sizes and resolutions.
Paid Ads Are Always Better Than Organic Ones: For maximizing conversion rates effectively, it is essential to ensure that the ads are viewed mostly by people, who are more likely to appreciate its content. This can be made possible by campaign managers by investing in paid ads rather than opting for organic campaigns where anyone can find and view the ads naturally.
Do Not Remove Or Replace Ads In Haste: Finally, it is important for LinkedIn ad campaign managers to allow the ads to run for a minimal time period before replacing or removing them. Ideally, an ad should be allowed to run for at least two weeks before it is taken offline or its results and benefits are analyzed.