The search experience just got a major upgrade again. On June 24, 2025, Google officially rolled out its experimental AI Mode to Indian users via Search Labs. While many saw this as a regional expansion of Search Generative Experience (SGE), the reality is far more impactful: this is a complete reimagining of how users interact with search.
And for brands? It’s a game-changer.
At Digidarts, one of the top performance marketing agencies in India, we believe this move signals a massive shift in content discovery, SEO, and how marketers craft digital experiences. Here's what you need to know—and how to stay ahead.
What Is Google’s AI Mode?
AI Mode is part of Google’s vision to make search more conversational, contextual, and multimodal. Instead of relying on keyword-based snippets, AI Mode lets users type, speak, or upload images to ask complex questions and then receive AI-generated summaries with relevant sources attached.
Some key features include:
- Conversational search with follow-up prompts
- Visual and voice input integration
- Context-aware answers with source citations
- Gemini 2.5-powered results tailored for Indian users
- Why Marketers Should Care
Search behavior is changing fast. AI Mode enables longer, more specific queries that sound like real questions, not search-engine-friendly strings. According to Google, Indian users are already typing queries 2-3 times longer than usual in AI Mode
This has several implications:
- Conversational content will rank higher than robotic keyword-stuffed posts.
- First-hand insights, structured data, and rich media will be favored.
- Brands that optimize for AI-powered experiences, not just blue links will lead the pack.
The Rise of AI SEO: More Than Just Rankings
With this shift, AI SEO becomes a non-negotiable. Traditional tactics alone won’t cut it. What AI engines like Gemini prioritize now are:
- Semantic relevance (not just keyword density)
- Entity clarity (who/what the brand is)
- Content trustworthiness (author bios, citations, dates)
- Conversational tone and helpful formatting
At Digidarts, we’ve already started restructuring our clients' digital presence for AI-first environments. Why? Because users aren’t just clicking anymore they’re asking, and expecting human-like, helpful answers instantly.
Where DareAISearch Enters the Picture
To help brands adapt, we built DareAISearch our GEO (Generative engine optimization) solution designed to help content rank not just on Google, but inside AI engines like Gemini, ChatGPT, and Perplexity.
Here’s how it aligns with Google’s AI Mode:
Conversational Indexing: Ensures your content is optimized for how users ask questions not how bots crawl sites.
Entity Optimization: Structures your brand and service data in a way that AI understands and features more prominently.
Citation Engine: Increases the likelihood that your content is pulled as a reference in AI-generated answers.
With DareAISearch, your brand doesn’t just rank it gets recommended.
What You Should Do Right Now
If you’re a brand marketing in India, here’s how to get AI Mode-ready:
1. Rethink Your Content Strategy
Focus on topics, not just keywords. Turn FAQs into structured long-form pieces. Write the way your customers ask.
2. Add Semantic & Structured Data
Use schema markup, rich snippets, and internal linking to help AI engines understand your site better.
3. Optimize for Multimodal Search
Use high-quality visuals with descriptive alt text. Add voice-search-friendly phrasing. Build for screen readers and mobile-first UX.
4. Track AI Discoverability
It’s time to move beyond Google Search Console. Use AI visibility tools (like DareAISearch) to measure how often your content is cited or used in AI-generated answers.
The New Age of Discovery Has Begun
Google’s AI Mode rollout in India is more than a regional feature it’s a signal that AI-powered, intent-rich, multimodal search is here to stay.
As a best GEO agency, Digidarts is already helping brands prepare for this shift crafting strategies that don’t just chase rankings, but deliver real value in the AI era.
Want to make sure your brand stays visible, trusted, and chosen in this new AI-driven landscape?
Let’s build your AI SEO roadmap today with DareAISearch leading the way.
