In the ever-changing world of how people buy things, it’s crucial for businesses to grasp the differences in each generation because these groups shape trends and decide how they want to connect with products and services. To tap on the generational buying behavior of consumers: We collaborated with Simpl to shed light on the same in the form of a detailed report.
We believe that for a marketer, the sole purpose of their marketing efforts is to deliver a dream, rather than a product; to make this dream a reality for their consumers, it is extremely important to understand the generational demographic of these consumers.
We have Generation X, Y, and Z, each leaving their own mark on the market. These groups shape trends and decide how they want to connect with products and services.
The BullsEye Experience:
This report is an amalgamation of expertise of Digidarts and Simpl on working with numerous brands. In the first half of the report, we have covered in detail about the E-commerce canvas of India along with the purchase behavior of different generations. In the second half of the report, we have discussed the impact of social media on defining consumer behavior across different generations.
Generational Buying Behaviour of Indian Consumer Report by Digidarts & Simpl
Conclusion:
The landscape of how different generations buy things is always changing due to technological advancements and cultural shifts. This report sheds light on the consumer buying behavior and the leading platforms utilized by these separate demographics.
To leverage campaigns over these demographics, it is extremely essential for marketers, business owners, and performance marketing agencies like Digidarts to understand the channels, payment methods, and parameters that will enable brands to deliver the right message to the right audience.
