Festive seasons and events are landmark moments for brands to increase their revenue and connect with their target consumer base….
Digital Marketing
With the innovative use of dynamic product ads (DPAs), this transition from a mere browse to an actual purchase has…
In the fast-paced world of digital marketing, Facebook and Instagram have long been the titans of Dynamic Product Ads (DPA)….
In the ever-evolving world of digital marketing, staying ahead is more out of necessity than principle. As businesses aim to…
In the world of digital marketing—where every click matters and, therefore, every ad view has to ideally culminate into a…
LTV refers to the total revenue a business can reasonably expect from a single customer account throughout the business relationship….
The digital age has ushered in a concept known as “Micro-Moments” fundamentally altering the landscape of performance marketing. These moments…
Perhaps the most critical decision that you will have to make with respect to the launch or optimization of an…
If brand equity meant more than a simple buzzword in the digital age, then that would indeed be an understatement….
