As a new year ushers in, it brings with changes and advances in technologies and trends which make the several of the existing ones seem too old fashioned within just a matter of days. As has been observed by the professionals at the best web designing company in Delhi, several new trends are an evolved form of some old trends. In addition, new ideas and methods are also developed that help in enhancing the effectiveness and usability of the design solutions. Discussed below are the various web designing trends for 2018 that professional designers should definitely look out for to satisfy their clients.
1. Use of Micro-interactions
Micro-interactions within web pages had been on the rise towards the end of 2017 itself. Now, they are all set to become a major trend with an increasing number of designers integrating them in their solutions. Micro-interactions are basically user-focused animated responses to their behaviour on the web pages. They help in creating more realistic and highly interactive user interfaces, which in turn leads to better user engagement and higher conversion rates.
2. Implementing Vibrant Colour Schemes
This year is likely to see an increase in the use of vibrant, saturated colour schemes, reducing the trend of using web-safe colours. In fact, the design professionals might take on a bolder approach towards the usage of colour by including super saturation and vibrant shades. This trend will further be enhanced due to the development of monitors and devices with screens capable of reproducing richer colours quite efficiently. The use of this new trend is likely to prove beneficial for new as well as existing brands for attracting user attention.
3. Mobile Prioritization
The number of people using mobile devices for browsing the web has far surpassed the number of desktop users. Thus it is only natural for web designing professionals to focus on mobile-first indexing from SEO perspective. Even Google and other prominent search engines are giving greater preference to mobile-experience over desktop experience for ranking the web pages. This makes it even more imperative for the design professionals to master the trend of mobile-first initiatives, techniques and tools.
4. Use of Fluid Shapes
Over the past several years, geometric focused shapes have been dominating web designing. However, the trend is likely to lose some ground with the focus shifting on increased use of smooth rounded shapes. The designers are likely to experiment more with the depth and movement of the shapes. In the same context the use of 3D layering in material design is likely to be revived to create more attractive and appealing design solutions matching specific client needs.
5. Rebellious Typography Choices
The trend of using typography as a tool for creating exciting and innovative design elements is likely to see an increase in the year 2018. In addition to using a combination of 5-6 different types of typographical styles, the designers are also experimenting with the idea of replacing images with jumbo size characters. One of the major reasons behind the growing popularity of this trend is the ability of big and bold font styles to keep the readers hooked for longer. When it comes to mobile devices, using big bold fonts with enough whitespaces tends to create a truly great user experience.
6. Integrating Video & Animation
Another popular trend that design professionals need to look out for is that of making video and animation an integral part of their design solutions. In fact, some designers from the web designing companies are already making use of this trend, although in a non conventional manner. Rather than using explainer videos and scroll-triggered animation, the designers are now experimenting with using videos in the form of cinema-graphs, particle backgrounds, virtual or augmented realities and even as animated thumbnail images.
7. Greater Use of Hand Drawn Elements
While stock images were quite a rage during the initial phases of development of web design, they were soon replaced by custom photography. However, in the year 2018, the use of hand-drawn images is likely to be the first choice of designers looking to give a creative spin to their web design solutions. Even though this will require the designers to illustrate the entire website right from scratch, it is sure to give a unique look and appeal to the site.
8. More Support for Widescreen Display
Despite the ever increasing focus on creating responsive web designs, the demand for desktop centric designs is still quite high. With the desktop screens becoming wider, they now offer larger display rooms. Therefore, it has become imperative for web design professionals to create design solutions that are as effective for devices with widescreen display as they are for mobile devices. This can be ensured by implementing layouts and design styles that take up maximum screen space when used on widescreen desktops. At the same time these design elements should be able to fill up even small spaces by collapsing into easy to use and operate thumbnails or even buttons and grids.