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Case Study-Dealshare
Marketing Agenda
Scaling Campaigns Across Channels By Maintaining Low CAC
Issues Scanned
- Post-Nationwide Lockdown in 2020
- Acquire new customers at a desirable cost
- Scale campaigns while engaging existing customers
Targeted Solutions
Top-funnel ‘Install Only’ campaign
Maximize focus on bestsellers
Zonal campaign targeting
Geography-wise budget segmentation.
Retargeting via Google (UACe) to lower CAC.
Outstanding Outcomes!
50% LOWER CAC Than The Customary Industry Standards
R I S E In User Usage Of Dealshare Amidst The Global Pandemic
Re-engaged and Acquired 60% New Customers in March 2021
