The festive season is one of the most awaited times of the year for the brands as well as consumers. Air-actions rise and with it, there’s no better time for brands to seize the enticement for improved sales. However, standing out in the sea of competition requires more than just festive deals—it demands a well-crafted performance marketing strategy.
In this blog post, we will share expert tips on how performance marketing can boost your festive season sales as well as how the data gathered in our Festive Report can help you.
Understanding Performance Marketing During the Festive Season
A major aspect of performance marketing that sets it apart from traditional marketing areas that- it is result-driven marketing where marketers are interested in ‘outcomes’ whether it’s clicks, conversions, or sales. If done correctly, brands can leverage on this festivity spending extravaganza and set an industry record. But how do you get there? Now let’s take a look at some key strategies.
1. Remain Beneficial from the Data derived from Previous Festive Campaigns
The best campaigns need to be based on insights. Start by analyzing past performance to understand:
- Which channels drove the most conversions?
- What type of messaging resonated with your audience?
- Which offers saw the highest engagement?
When preparing for the festive reports, it is better to use the data of previous similar reports to find some trends and patterns. So, at Digidarts, we have created a Festive Report that would cover aspects related to consumers, their tendencies toward spending, as well as major traits of ads for the period of festivals.
- Optimize for Mobile-First Audiences
The festive season often coincides with increased mobile shopping. Ensure your campaigns are mobile-optimized
- Responsive Landing Pages: For landing pages, ensure they fully load as quickly and correctly on mobile as they can and look great.
- Mobile-Friendly Ads: Today, create unique ad formats that are eye-catching and instantly clickable when viewed on a mobile device.
- Seamless Checkout: Eliminate uncomfortable feelings when it comes to payment by providing seamless one step payment processing.
In fact, 82% of Gen Z shoppers, as noted in our Festive Report, preferred shopping via mobile during the 2023 festive season. This highlights the growing need for mobile-optimized campaigns.
- Target the Right Audience with Precision
Festive sales attract a wide variety of customers, but targeting specific segments with personalized offers can significantly boost conversions. As one of the Best Performance Marketing Agency, we recommend:
- Utilizing Lookalike Audiences: Build lookalike audiences based on performance data.
- Segment Your Audiences: Target customers by demographics, behavior, or location.
- Leverage Social Influence: According to our Festive Report, social media ads influenced 34% of Indian consumers during the 2023 festive season, especially across generations. This demonstrates the growing impact of targeted performance marketing.
- Focus on Multichannel Performance Marketing
It is also important to understand festive marketing is not a single channel affair. That means you have to create your presence where your customers are, across various networks. As the Best Performance Marketing Agency, we emphasize the importance of a multichannel strategy that includes:
- Search Ads: To capture on search engines, the way to do this is to target the traffic with intent.
- Social Media Ads: Use Instagram, Facebook and Pinterest to invite people to take part in various offers in the holiday season.
- Programmatic Ads: Employ the use of auto populating program that place your ads in the appropriate place in the right time online.
In essence, breaking down the consumers into different touchpoints means you’re increasing your opportunities to capture festive shoppers
5. Time Your Offers for Maximum Impact
Timing plays a crucial role in festive marketing. From early-bird offers to last-minute deals, planning the right moment to push your promotions is essential. Key takeaways include:
- Early Campaigns: Ideally launched as soon as the festive products are due to go into the market to target eager planners searching for festive discounts.
- Peak Season Push: It is also useful to focus more on the increase in consumers’ traffic during the days when they are more active, for example, in the pre- and post-Diwali days or Black Friday.
- Last-Minute Sales: Promote and entice customers with last-minute purchases enticing offer accessories like express delivery, computerized cards.
Conclusion
The festive season is a goldmine for businesses, but to unlock its full potential, you need a well-executed performance marketing strategy. By leveraging insights from our Festive Report, optimizing your mobile presence, and adopting a multichannel approach, you can create campaigns that deliver record-breaking sales.
At Digidarts, we specialize in helping brands to maximize festive season sales with our 360-degree performance marketing solutions. Ready to make this festive season your best one yet? Get in touch with us today.