The search ecosystem is changing fast. Generative AI platforms like ChatGPT, Gemini, and Claude are shifting how people ask questions and find answers. Traditional keyword results aren’t enough. Generative engine optimization helps brands show up inside AI answers. A generative engine optimization agency can tune content, structure, and schema so LLMs can find, understand, and cite your brand in conversational results.
Recognizing this shift early, Digidarts introduced DareAISearch in January 2025, a first-of-its-kind AI-GEO (AI-driven Generative Experience Optimization) solution designed to help businesses remain visible across these dynamic AI-first environments. Within months of its launch, DareAISearch had already expanded adoption across India, the UAE, the UK, and Australia – demonstrating strong demand for a future-proof visibility strategy.
Now, in a significant step forward, Digidarts has announced a strategic partnership with global visibility intelligence platform Semrush to enhance and scale DareAISearch. This collaboration is aimed at leveraging Semrush’s vast data capabilities and advanced technologies to amplify the performance and reach of AI-focused search optimization.
Rethinking Brand Visibility in the Age of AI
“Search is no longer static. It’s dynamic, personal, and constantly evolving,” Digidarts’ Founder & CEO Siddhartha Vanvani emphasized while announcing the partnership. “With DareAISearch, our mission was clear: to reimagine how brands are discovered in this new era. Now, with Semrush’s data scale and tech strength, we’re ready to amplify that impact across the globe.”
Siddhartha’s words reflect a growing reality: AI-driven search isn’t simply an extension of traditional SEO, it is a different paradigm altogether. Generative AI models don’t just list results; they curate and synthesize information into conversational responses. This reduces the real estate available for brand mentions, making visibility within these environments more precious and competitive than ever before.
DareAISearch was built precisely to address this challenge. Its AI-GEO framework allows brands to optimize their presence in generative AI responses, ensuring that they are discovered and positioned strategically when users interact with AI-powered assistants. By combining technical expertise, content intelligence, and brand positioning strategies, it has proven effective in helping businesses adapt to this new search reality.
From In-House Innovation to Global Collaboration
The story of DareAISearch is also one of agility and foresight. Siddhant Jain, VP of Growth at Digidarts, highlighted the journey:
“We started DareAISearch, building our internal tools and frameworks and soon realised that we are delivering great results to our brand and we need a solid technology partner, wherein our search for the right GEO tool started and we selected Semrush. We are confident that this partnership will enable us to deliver even better results for our brands worldwide.”
This evolution, from in-house innovation to partnering with a global leader like Semrush, underscores how rapidly the AI search space is evolving. To stay ahead, brands and agencies don’t just need tools, they need data depth, scalability, and constant adaptation to changes in generative AI algorithms. Semrush brings precisely that to the table, with its extensive database, competitive intelligence capabilities, and track record of powering digital marketing strategies across industries.
What the Partnership Brings to the Table
At the heart of this partnership is integration. By combining Digidarts’ proprietary AI-GEO methodologies with Semrush’s cross-market visibility data and analytics, brands can expect several key benefits:
- Greater Precision in AI-Search Optimization
Semrush’s keyword databases, market insights, and competitor analysis will enhance DareAISearch’s ability to position brands accurately within AI-generated responses. This ensures brands can consistently appear in relevant conversations across multiple AI interfaces. - Scalability Across Geographies
With Semrush operating globally, DareAISearch will seamlessly expand its frameworks into new regions, helping brands secure visibility not only in India, but also in highly competitive markets like North America and Europe. - Data-Driven Customization
AI search responses are context-sensitive and often personalized. By layering Semrush’s data into DareAISearch’s optimization workflows, Digidarts can fine-tune content strategies, ensuring more relevance and higher chances of inclusion in AI responses. - Continuous Adaptation
As AI models like ChatGPT, Gemini, and other generative engines update their systems, maintaining brand visibility requires constant agility. The partnership equips Digidarts with faster insights and optimization loops, ensuring brands remain discoverable, even as AI platforms evolve.
Transforming the Future of Generative Engine Optimization
The Digidarts x Semrush partnership is more than a tactical business move; it signals a deeper transformation in digital marketing. The company had long accepted that SEO was the battlefield for online visibility. But as search shifts to AI-first discovery environments, the rules are being rewritten.
DareAISearch represents an early blueprint of how visibility in generative search can be achieved, while its integration with Semrush ensures that this blueprint is continually refined and globally scalable. For brands, the outcome is straightforward yet powerful: stay discoverable where your audiences are searching, even if the search experience looks entirely different from yesterday.
What This Partnership Means For Global Businesses
The partnership comes at a pivotal time. With AI-driven search engines integrating deeper into everyday browsing, shopping, and research behavior, the importance of AI-GEO is only set to rise. Businesses that adapt early will not only maintain visibility but also capture disproportionate mindshare and engagement.
Digidarts’ bold move to launch DareAISearch, coupled with Semrush’s strength in visibility intelligence, creates a combined force well-positioned to lead this new era of discovery. As Vanvani rightly said, search is becoming dynamic and personal—this collaboration ensures that brands can thrive in that flux, achieving relevance not just in text-based results but in every AI-generated interaction.
