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World of Oorja Drove 29% Growth by Capturing High-Intent Crystal Shoppers on Google

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World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned | World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned | World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned

About the Brand

World of Oorja is a Jaipur-born crystal brand known for ethically sourced, lab-certified, healer-energized crystals. With rising demand for Pyrite products, the brand needed stronger visibility among high-intent crystal shoppers on Google.

Challenges

High competition and rising CPCs in the crystal and spiritual niche.
Bigger brands dominating generic search visibility.
Pyrite products with strong conversion potential but limited exposure.
Need for scalable, ROAS-positive growth.

Objective

Capture high-intent generic search traffic around crystals and Pyrite, and scale conversions through an optimized Google Standard Shopping Feed.

Our Approach

  1. Identified Standard Shopping as the best-performing channel, delivering the highest conversion efficiency.

  1. Mapped Pyrite product performance and identified high-potential SKUs like Pyrite Rings and Raw Pyrite, low sessions, strong conversion intent.

  1. Launched a Standard Shopping campaign excluding branded search to capture pure generic, high-intent traffic.

  1. Enhanced product titles with high-intent search terms, improving CTR and relevance: Natural Pyrite Crystal for Wealth Raw Pyrite Stone for Protection Certified Pyrite Ring for Manifestation

  1. Scaled gradually with a TROAS strategy to maintain profitability while increasing reach.

Results

67% visibility

across high-intent generic search terms

29% increase

in Pyrite order volume

Conversion

rate uplift: 2.2% → 2.75% (25% improvement)

Strong

incremental revenue driven entirely through the optimized Shopping strategy

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned | World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned | World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned
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