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How Strategic SEO Delivered 100%+ YoY Growth for Vishal Mega Mart

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Vishal Mega Mart × Digidarts | SEO That Scales | 110%+ YoY Growth | Organic Fashion Demand Unlocked | Vishal Mega Mart × Digidarts | SEO That Scales | 110%+ YoY Growth | Organic Fashion Demand Unlocked | Vishal Mega Mart × Digidarts | SEO That Scales | 110%+ YoY Growth | Organic Fashion Demand Unlocked

About the Brand

Background

Vishal Mega Mart wanted to scale organic visibility for its fast-growing “Latest Fashion” category, powered by new collections, seasonal drops, and celebrity-led campaigns. The goal was simple: strengthen organic traffic, rank for high-intent fashion queries, and build a search foundation that matched the brand’s massive retail scale.

Objective

Boost organic sessions & high-intent traffic
Rank for trending & seasonal fashion keywords
Improve crawlability for thousands of SKUs
Support festive & influencer campaigns with SEO
Strengthen off-page presence & authority

Our Approach

  1. A future-ready SEO system designed around technical excellence, trend intelligence, and authority building.

  1. Improved crawlability, fixed coverage issues, strengthened internal linking, enhanced page load speed, and optimized sitemaps for fashion-category discovery.

  1. Created trend-led, intent-optimized titles, descriptions, H-tags, and content. Built seasonal & campaign-focused landing pages aligned with fashion search behaviour.

  1. Published high-ranking Quora content and built supporting articles around fashion queries to grow topical authority.

  1. Amplified the Manushi Chhillar x VMM campaign through optimized landing pages and supporting content to maintain search visibility throughout the campaign cycle.

Results

110%+

YoY organic session growth

80–160% user

Growth across key months

60–140%

New user growth, strengthening the top funnel

300%+

Surge in key events (add-to-carts, checkouts, purchases)

100%+

Rise in engagement rate

18×

YoY growth in organic revenue (Jan–Aug)

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned | World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned | World of Oorja × Digidarts | Precision Shopping, Spiritual Scale | 29% Sales Lift | High-Intent Pyrite Searches Owned
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