Exceeding View Targets by 65%: 6.5 Cr+ Views for South Indian Bank’s Diwali Campaign
About the Brand
Background
South Indian Bank launched a festive Diwali film celebrating trust, togetherness, and nine decades of customer relationships. The objective was simple: spark emotional connection and drive large-scale video visibility during India’s busiest advertising season.
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Goal
Maximize video views and engagement across Meta & YouTube
Build emotional brand affinity through festive storytelling
Achieve efficient CPV while exceeding planned reach
Reinforce the bank’s legacy and trust
Objective
Delivering 3.5–4 Cr views within a limited festive window
Competing in a high-clutter Diwali season
Ensuring efficient delivery across platforms without fatigue
Our Approach
Results
6.5 Cr+
Video views (65% above target)
Target
3.5–4 Cr views
Total Spend
₹40,00,000
Avg. CPV
₹0.06
Delivered 1.6x
The planned view target through emotional storytelling, precise targeting, and data-led optimization.
Brief about the problem statement
Scale Sunova’s D2C business while maintaining marketplace revenue shares.
Scale D2C sustainably by bolstering ROI
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