Smallcase – Indian Investment App
About the Client
Background
Smallcase is an Indian fintech platform that simplifies investing for new users by offering easy-to-use, themed portfolios.
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Objective
Acquire new investors across India.
Ensure KYC completion and funding.
Drive first portfolio purchases — the critical revenue milestone.
Build trust and retention among first-time investors.
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Challenge
Price sensitivity was a major hurdle — many users installed but hesitated to commit money.
Trust was fragile, with users needing reassurance about security and credibility, and to remain SEBI-compliant in both metro and non-metro markets.
Our Approach
Results
Stable Conversion of ~0.12%
Maintained a steady conversion rate of ~0.12%, showing consistent user activation.
Fueled Growth of 30%
Achieved a 30% increase in both app installs and organic brand searches.
Expanded Investor Base
Successfully attracted first-time investors, with a particularly strong surge in engagement from regional markets.
Brief about the problem statement
Scale Sunova’s D2C business while maintaining marketplace revenue shares.
Scale D2C sustainably by bolstering ROI
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