How Digidarts Rebuilt Policy Bazaar’s CPR Funnel Into a 90%+ Registration Engine
About the Brand
Policy Bazaar is India’s leading insurance marketplace, helping millions compare and choose the right health, term, and motor insurance plans.
As CPR campaigns across the industry declined in quality, Policy Bazaar needed more than installs. they needed users who would actually register, engage, and convert downstream.
That’s where Digidarts intervened with a precision-led performance framework.
Background
The CPR funnel was breaking. Installs were high, but registrations and qualified leads weren’t keeping pace, the intent gap was widening.
PolicyBazaar set tight benchmarks:
60%+ Install → Registration
50%+ Registration → Lead
8% Lead → Booking
Missing these targets risked scale, billing, and overall funnel health.
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Objective
Deliver CPR results that consistently surpass industry quality standards by creating a funnel where every rupee invested drove meaningful, high-intent insurance actions.
Our Approach
Results
90%+
Install → Registration Far above the 60% industry benchmark.
Higher Registration
Lead Ratio Consistently strong conversions driven by genuine intent.
Improved Lead
Booking Efficiency Quality-first sourcing boosted downstream performance.
Lower
Funnel Drop-Offs Stabilised billing and strengthened overall funnel health.
Brief about the problem statement
Scale Sunova’s D2C business while maintaining marketplace revenue shares.
Scale D2C sustainably by bolstering ROI
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