bottom-bar-img

How Digidarts Scaled Not Drones by 368% in 6 Months With High-Intent Buyer Precision

hero-image
Not Drones × Digidarts | High-AOV Scale Engine | 1,700+ Drones Sold | 12×+ ROAS | Marky Tag: Not Drones × Digidarts | High-AOV Scale Engine | 1,700+ Drones Sold | 12×+ ROAS | Marky Tag: Not Drones × Digidarts | High-AOV Scale Engine | 1,700+ Drones Sold | 12×+ ROAS

About the Brand

Background

Not Drones is an Indian drone technology brand building high-performance consumer and prosumer drones for real-world use cases. With products like Nabhyan Pro 2.0 and NOT ORO, the brand operates in a high-interest but high-consideration category, where buyers demand proof, trust, and technical clarity before committing to a high-ticket purchase.
While demand existed, scaling online required more than traffic. The challenge was to convert serious buyers, not casual browsers.

Objective

To scale drone sales profitably while improving conversion efficiency across a high-AOV category by:
Establishing Nabhyan Pro 2.0 as the primary bestseller
Attracting purchase-ready, niche drone buyers
Reducing hesitation through education, proof, and trust signals
Maintaining strong ROAS while scaling volume

Our Approach

A funnel-first, intent-driven performance framework designed for long decision cycles and high-value purchases.

We built a structured full-funnel system:

  • Top Funnel: Video-led storytelling to spark interest
  • Mid Funnel: Demo, comparison, and feature-led creatives
  • Bottom Funnel: Shopping, search, and dynamic retargeting
  • Post-Purchase: Upsell and referral-ready engagement
    • This ensured users moved from curiosity to confidence before conversion.

Multiple buyer cohorts were tested, including hobbyists, creators, and outdoor enthusiasts.
The breakthrough insight:
Audiences engaging with military, defense, aviation, and advanced tech content showed the highest intent, conversion rates, and lifetime value, becoming the core scale cohort.

Nabhyan Pro 2.0 was positioned as the hero SKU using:

  1. Real-world flight demos and flyover footage
  2. Spec-led breakdowns and performance comparisons
  3. Feature-focused creatives to reduce perceived risk

Remarketing was layered by intent signals:

  1. Video viewers
  2. Product explorers
  3. Cart abandoners
Messaging evolved sequentially, from demos to warranty assurance, EMI options, and urgency triggers.

High-intent demand was captured through:

  1. Dedicated Shopping and Performance Max structures
  2. Feed optimization (titles, visuals, attributes)
  3. Exclusion of low-intent queries to protect ROAS

Onsite enhancements reinforced purchase confidence:

  • Product comparison tables
  • Verified test footage and reviews
  • Clear warranty and return policies
  • Simple EMI and payment options

    • Results

    368% growth

    In overall business performance

    1,700+ drones sold

    Validating high-AOV scale

    Nabhyan Pro 2.0

    Emerged as the clear bestseller

    12×+ blended

    ROAS across channels

    Brief about the problem statement

    Scale Sunova’s D2C business while maintaining marketplace revenue shares.

    Scale D2C sustainably by bolstering ROI

    Not Drones × Digidarts | High-AOV Scale Engine | 1,700+ Drones Sold | 12×+ ROAS | Not Drones × Digidarts | High-AOV Scale Engine | 1,700+ Drones Sold | 12×+ ROAS | Not Drones × Digidarts | High-AOV Scale Engine | 1,700+ Drones Sold | 12×+ ROAS
    image-3

    Get in Touch

    India's Pioneer 360° Performance Marketing Agency

    Make your Brand
    part of the Growing Indian
    & International Market

    What Birkenstock has to say about us

    Brands We’ve Delivered Exceptional Results To

    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide