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How Digidarts Helped Not Drone 3x Its Lead Qualification Rate/Revenue with Smarter Meta Funnels

About the Client

Background

NOT Drones is a leading drone manufacturer in India with state-of-the-art facilities spanning over 50,000 square feet across Gujarat and Maharashtra. Brand is recognized for our innovation and advanced design, demonstrating our versatility and forward-thinking approach.

Objective

Generate sales-ready leads while filtering out junk through better ad formats, targeting, and form structure.

Challenge

Generic Meta forms attracted users with low purchase intent.
The campaigns struggled to reach high intent users, resulting in low-quality lead inflow impacting the CAC and Revenue

Our Approach

We refined targeting to reach relevant users who happens to tech enthusiast and narrowed it with Bikers, Campaign, Mountaineering etc

We ran campaigns only on Feed and Reels to avoid junk/low intent leads which were earlier coming via Audience Network.

We also launched an ASC campaign to leverage Meta AI to derive direct purchase.

Also we had the sales team a little proactive in calling/approaching BOF (including ATC>CI) to educate and fill in/bridge any gap/disconnect preventing them from completing the purchase.

Switched from static to GIF/video with influencer collaboration along with high definition Carousels ads to demonstrate real product use and attract qualified attention.