How Digidarts Elevated Melhor Group’s Funnel Efficiency & Luxury Appeal in Goa
Reduced CPL by 40% and improved lead quality by 11% through integrated performance, CRM, and creative transformation.
About the Campaign
Melhor Group, one of Goa’s rising names in luxury real estate, set out to redefine how premium living is experienced and sold online. However, high CPLs, missed leads, and dependency on a single marketing channel were limiting growth. The brand needed a holistic ecosystem — one that could deliver efficiency, engagement, and conversions in perfect sync.
Background
Melhor Group aimed to strengthen its presence in Goa’s competitive luxury real estate market while optimizing cost efficiency and improving lead quality.
The challenge was to move beyond fragmented marketing efforts and create a unified digital growth engine that connected media, CRM, and storytelling seamlessly.
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Objective
Enhance marketing efficiency and lead quality by integrating performance, automation, and creative communication — ultimately driving consistent growth in qualified luxury real estate inquiries.
Our Approach
Results
40%
reduction in Cost Per Lead (CPL) through efficient targeting and CRM automation.
11%
improvement in lead quality, resulting in higher conversion rates.
CRM
Seamless CRM integration ensured uninterrupted lead management and real-time response.
Creative
storytelling enhanced emotional engagement, strengthening brand trust and desirability.
Brief about the problem statement
Scale Sunova’s D2C business while maintaining marketplace revenue shares.
Scale D2C sustainably by bolstering ROI
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