Best B2C digital campaign:
increase in qualified leads % for
Insurance Samadhan

1. Category Identification:
   • Determine optimal insurance category for targeting.
   • Assess potential for higher lead generation in one category.
   • Evaluate potential for higher conversion values despite lower search volume in another category.
2. Personalized Ads & Decsionboard AI:
   • Tailored ads to match user search queries and keywords based on identified categories.
   • Increased clicks by improving Click-Through Rate (CTR).
   • Utilized Decisionboard marketing intelligence tool for data analysis (Integrated data sources: Ads platforms, Client’s CRM, GA4).

1. BullesEye Targeting:
   • Age: Significant focus on the age group 25-45, comprising 60% of cases.
   • Income Level: Most registered cases are from the income group of 3LPA - 10LPA, accounting for 36% of the total share.
   • CRM Optimisation: Leveraged brand CRM data to optimize Google and Meta's ML algorithms for precise user targeting in campaigns
2. Identification of Audiences for Meta:
   • Leveraged lookalike audiences to maximize outreach to potential consumers.
   • Custom audiences that we executed:
     • Quality Leads
     • Final Cases- Lookalike and Value-Based Lookalike Audience Utilized.
     • Engagers From Our Adverts.
3. Decisionboard AI in Action:
   • Executed and optimized solutions in real-time using our proprietary tool
   • Utilized a marketing intelligence platform for real-time variance alerts, ensuring successful execution.

1. Increase in ROI:
   • Achieved a 36% Reduction in Customer Acquisition Costs, Boosting Brand ROI.
2. Getting maximum volume at lower cost:
   • Budgets were dropped by 17%, Enhancing Cost Efficiency & Maximizing Results.