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Fanatics Casino – Mobile Affiliate Campaign

About the Client

Background

Fanatics Casino is the online casino version of the Fanatics brand, offering slots, table games, and live dealer games on a mobile app in four states: Pennsylvania, Michigan, West Virginia, and New Jersey.

Objective

Convert installs into first-time game launches. Expand Fanatics Casino’s verified user base sustainably across multiple states.

Challenge

Gaining active users was difficult due to mandatory verification, a crowded market, and strict regulations.

Our Approach

Promotions were aligned with high-intent moments: paydays, weekends, and sports tie-ins — when gaming appetite naturally spiked.

Ads were tailored by state, creating familiarity and urgency:
“Spin to win in New Jersey – Your $100 welcome awaits”
“Pennsylvania players, start your first game today”

A balance of push, native, and in-app placements across lifestyle, score, and news apps. Campaigns refreshed frequently to maintain CTRs and prevent fatigue.

All sources vetted via Appsflyer and CRM validation. Fraud checks ensured only genuine players remained, protecting both budgets and brand integrity

Results

Drove high-quality engagement

Consistently converted app installs into first-time game launches, and achieved click-through rates that exceeded industry benchmarks.

Enabled secure market expansion

Successfully expanded across all four states by maintaining tight fraud control and establishing New Jersey as a key market with the highest player value.