bottom-bar-img

How Digidarts Built a Hyperlocal Lead Engine for Drive FITT with 33% Lower CPL & High-Intent Conversions

hero-image
Drive FITT × Digidarts | Hyperlocal Domination | 33% Lower CPL | High-Intent Leads Unlocked | Drive FITT × Digidarts | Hyperlocal Domination | 33% Lower CPL | High-Intent Leads Unlocked | Drive FITT × Digidarts | Hyperlocal Domination | 33% Lower CPL | High-Intent Leads Unlocked

About the Campaign

Drive FITT blends cricket-driven athleticism with elite fitness, performance, and recovery facilities in Gurgaon. The mandate for Digidarts: boost memberships, trials, and franchise interest strictly within a 5 km radius while controlling rising lead costs and ad fatigue.

Background

Hyperlocal fitness marketing is crowded and competitive.
Most gyms cast wide nets, Drive FITT needed precision.
We rebuilt their performance engine with one mission:
Make Drive FITT the most discoverable, intent-rich fitness brand within 5 km.
The foundation: Mobile-first creatives, Meta Lead Forms, Click-to-WhatsApp automation, and structured audience segmentation.

Objective

Generate high-intent leads and membership enquiries within a tight geo-radius while reducing CPL and improving funnel quality.

Our Approach

  1. Switched to Meta’s native lead forms with detailed questions to improve submission quality and reduce drop-offs.

  1. Enabled Click-to-WhatsApp for instant conversations, faster qualification, and stronger lead maturity.

  1. Strict 5 km radius around M3M 65th Avenue
  2. Lookalike audiences built from past lead pools
  3. Segmentation by fitness interests, age brackets, and high-intent behavior
  4. Reduced audience overlap for better efficiency

Formats tested included:

  1. Static facility visuals
  2. Carousel walkthroughs
  3. Festive bursts
  4. Motion-led value creatives

  1. A 14-day refresh system maintained high engagement and prevented fatigue.

  • Segmented campaigns by device type to capture higher-intent users and sustain funnel efficiency.

    • Results

    33% Lower

    CPL: Significant reduction in acquisition costs.

    26%

    Surge in Lead Volume: Achieved despite strict geo-targeting.

    Higher

    CTR & Relevance: Stronger resonance across all ad sets.

    Stronger

    Funnel Efficiency: Blended CPL dropped across the board.

    Superior

    Lead Quality via WhatsApp: Better qualification and closing rates.

    Brief about the problem statement

    Scale Sunova’s D2C business while maintaining marketplace revenue shares.

    Scale D2C sustainably by bolstering ROI

    Drive FITT × Digidarts | Hyperlocal Domination | 33% Lower CPL | High-Intent Leads Unlocked | Drive FITT × Digidarts | Hyperlocal Domination | 33% Lower CPL | High-Intent Leads Unlocked | Drive FITT × Digidarts | Hyperlocal Domination | 33% Lower CPL | High-Intent Leads Unlocked
    image-3

    Get in Touch

    India's Pioneer 360° Performance Marketing Agency

    Make your Brand
    part of the Growing Indian
    & International Market

    What Birkenstock has to say about us

    Brands We’ve Delivered Exceptional Results To

    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide
    slide