bottom-bar-img

How Digidarts Launched a Hyper-Local Healthcare Brand in Kenya & Built a Hyper-Local Growth Funnel in Healthcare

Achieved over 60% reduction in CPL and consistent patient appointments through precision targeting, automation, and mobile-first strategy.

hero-image
Cliniva × Digidarts | Hyper-Local Healthcare Funnel | 60% Lower CPL | High-Intent Appointments Secured | Kenya Family Care, Reimagined | Cliniva × Digidarts | Hyper-Local Healthcare Funnel | 60% Lower CPL | High-Intent Appointments Secured | Kenya Family Care, Reimagined

About the Client

Cliniva is a women-first healthcare brand redefining medical care for families in Kenya.
With multi-specialty clinics in Nairobi and Buruburu, Cliniva combines personalized attention, modern diagnostics, and trusted female-led expertise to make healthcare simple, transparent, and accessible.

Background

Cliniva partnered with Digidarts to expand its digital footprint, turning online awareness into measurable in-clinic footfall.
The goal: drive high-quality appointments within a 2–3 km radius of each location while maintaining a strict cost-per-appointment benchmark.

Objective

1. Acquire qualified leads only from nearby urban localities while avoiding low-intent zones.
2. Reach working-class and family audiences across mixed urban-slum demographics.
3. Build a sustainable digital funnel for consistent appointment generation.

Our Approach

  1. Created verified Google and Meta accounts from scratch with proper business verification and payment setup.
  2. Integrated CRM via Zapier for automated lead flow, nurturing, and conversion tracking, ensuring complete visibility across channels.

  1. Implemented 2–3 km pin-and-radius targeting around both clinics.
  2. Mapped urban vs. low-intent localities and focused spends on high-potential catchments with greater purchasing power.
  3. Used local landmarks and neighborhood cues in creatives to enhance relatability and relevance.

  1. Executed a full-funnel mix of Google and Meta campaigns, from awareness to appointment booking.
  2. Introduced Click-to-WhatsApp ads for instant communication and simplified booking.
  3. Automated lead follow-ups through Zapier to minimize drop-offs and maximize response rates.

  1. Developed localized clinic visuals and service carousels to build brand familiarity.
  2. A/B te?sted CTAs (“Book Appointment” vs “Book Your Consultation”) and ad formats (static, carousel, short video).
  3. Optimized landing experience for mobile-first interaction, catering to 95% mobile traffic.

Results

Digital Brand Launch

Cliniva built a strong, consistent presence across Google and Meta.

Hyper-Local Awareness

Thousands of users within a 2–3 km radius discovered and engaged with the clinic online.

High-Intent Leads

Click-to-WhatsApp campaigns generated hundreds of quality inquiries at sub- 60% reduction in CPL

Steady Appointment Flow

Continuous lead generation converted into verified doctor consultations and diagnostics.

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Cliniva × Digidarts | Hyper-Local Healthcare Funnel | 60% Lower CPL | High-Intent Appointments Secured | Kenya Family Care, Reimagined | Cliniva × Digidarts | Hyper-Local Healthcare Funnel | 60% Lower CPL | High-Intent Appointments Secured | Kenya Family Care, Reimagined | Cliniva × Digidarts | Hyper-Local Healthcare Funnel | 60% Lower CPL | High-Intent Appointments Secured | Kenya Family Care, Reimagined
image-3

Get in Touch

India's Pioneer 360° Performance Marketing Agency

Make your Brand
part of the Growing Indian
& International Market

What Birkenstock has to say about us

Brands We’ve Delivered Exceptional Results To

slide
slide
slide
slide
slide
slide
slide
slide
slide
slide
slide
slide