How Digidarts Took Smart Mop by CASPIAN From Zero Visibility to Scalable D2C Sales
About the Brand
Background
Smart Mop by CASPIAN is a cordless, modern cleaning solution designed for today’s Indian homes, built to replace traditional mops with easier handling, refill efficiency, and reusable microfiber technology.
As a D2C-first product entering a conventionally driven category, Smart Mop needed more than ads. It needed education, behavior change, and a scalable performance system, all from scratch.
.png)
Objective
To build a strong digital foundation by:
Creating awareness for a new cordless cleaning category
Educating users on why Smart Mop is better than traditional mops
Driving measurable e-commerce sales and repeat purchases
Establishing a scalable performance framework for future launches and festive spikes
Our Approach
A Meta-led, full-funnel performance engine focused on education, intent-building, and conversion.
Results
589%
growth in order volume in the first month of scaling
208%
Additional growth in the second month as the funnel matured
Strong
Black Friday sales spike driven by festive creatives
Consistent
Improvements in engagement and conversion efficiency
Brief about the problem statement
Scale Sunova’s D2C business while maintaining marketplace revenue shares.
Scale D2C sustainably by bolstering ROI
Get in Touch
India's Pioneer 360° Performance Marketing Agency
Make your Brand
part of the Growing Indian
& International Market
What has to say about us
Brands We’ve Delivered Exceptional Results To
