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Boult Audio X Mustang – Driving 120% Revenue Growth Through Precision Launch Campaigns

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Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion | Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion | Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion

About the Client

Background

Boult Audio collaborated with Mustang to launch a new line of earbuds, building on the success of their previous Boult x Mustang collection. The goal was to maintain momentum from top-selling existing products while successfully driving sales of the newly launched variants.

Goal

Drive maximum sales for the new Boult x Mustang earbuds collection.
Maintain consistent ROI and revenue from existing top-selling products.

Challenge

To strike the right balance between scaling new products and maintaining revenue from existing catalog
Need to manage inventory flow smartly across multiple variants, aligned with customer demand trends

Our Approach

  1. Ran a 3-day pre-launch campaign with special pricing to re-engage users who had shown interest but didn’t convert.
  2. Used tailored creatives and messaging to drive urgency and conversions.

  1. Launched broad targeting campaigns excluding previously engaged users to avoid overlap with warm users
  2. We created separate campaigns to re-engage users who had already interacted with the brand

  1. Used campaign insights to find regions where iOS users converted at 2x the rate
  2. Targeted them with content emphasizing seamless usage and superior experience on iOS devices

  1. Southern India showed high organic conversion but low paid exposure
  2. We shifted paid media budgets to boost reach in these high-potential regions

  1. Partnered with regional micro-influencers to create native-language video content
  2. Covered key languages including Tamil, Bengali, and Hindi to build deeper regional connect

Results

120%

revenue growth achieved during the launch period, including 4 consecutive days of 200% day on day improvement

3x

audience expansion through Meta MOF campaigns

130%

more dormant users compared to past outreach efforts

55%

higher conversion rate than regular campaigns.

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts x Meesho | Increase in monthly female transaction goals | Digidarts x Meesho | Increase in monthly female transaction goals | Digidarts x Meesho | Increase in monthly female transaction goals
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