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How Digidarts Powered 10x Revenue Growth for The Bamboo Co in 8 Months Through Smarter Funnels and Creative Innovation

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Digidarts X 888Casino | Increase in Installation & Registration | BullsEye Conversion Rates Across Diverse Global Markets | Digidarts X 888Casino | Increase in Installation & Registration | BullsEye Conversion Rates Across Diverse Global Markets

About the Client

Background

The Bamboo Co is an Indian eco-lifestyle brand that deals exclusively in premium bamboo fibre tableware & kitchenware. Learning about the harmful effects of toxic and unhealthy tableware, TBC developed a signature range of reusable, eco-friendly, and non-toxic alternatives—bringing sustainability to everyday dining.

Objective

Scale revenue consistently while reducing dependency on discounts and improving ROI through better media buying, creative strategy, and simplified funnel structuring.

Challenge

Initial campaigns had limited reach and struggled to generate meaningful traction beyond early adopters.
ROI was inconsistent due to reliance on static creatives and broad targeting.
Strong product but lacked visibility in competitive eco-lifestyle category.

Our Approach

  1. Introduced high-quality product carousels to showcase product variety.
  2. Leveraged authentic UGC videos with early hooks to highlight durability, eco-friendly benefits, and family-safe usage.
  3. Focused messaging around "Sustainable Living Made Simple."

  1. Leveraged Advantage+ Shopping Campaigns to optimize for purchase at scale.
  2. Tested multiple audience buckets with strong traction in Parenting & Family-oriented segment
  3. Structured funnel with TOF UGC/educational videos, MOF Carousels + testimonials, BOF DPA (dynamic product ads).

  1. Activated Performance Max campaigns with refined signals to capture high-intent searches and shopping queries.
  2. Synced with Meta efforts to balance discovery and conversion.

  1. Weekly creative experiments around multiple hooks.
  2. Periodically new audience experiments.
  3. Data-led scaling of high-ROI campaigns.

Results

10x

Growth in revenue in just 8 months.

ROI

Improved from 1.06 in Jan → 2.82 in Aug.

Monthly

Sales jumped from ₹1.5L in Jan → ₹9.4L in Aug.

CAC

Consistent Scaling with efficient CAC management.

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts X 888Casino | Increase in Installation & Registration | BullsEye Conversion Rates Across Diverse Global Markets | Digidarts X 888Casino | Increase in Installation & Registration | BullsEye Conversion Rates Across Diverse Global Markets
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