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Ajaib (Blue & Alpha) – Fintech Trading Apps

About the Client

Background

Ajaib is a rising fintech powerhouse in Southeast Asia, offering trading apps for both stock and crypto investors.Ajaib's goal was more than just app downloads. They wanted to gain user trust so people would complete the sign-up process, deposit money, and begin trading.

Objective

Acquire new investors at scale.
Drive verified actions: KYC completion, deposits, and first trades.

Challenge

Converting users into active traders was the biggest challenge due to strict regulations and low investor trust.

Our Approach

Appsflyer was integrated to monitor every step: install → KYC → deposit → first trade. Optimization shifted away from vanity metrics and focused entirely on verified investor actions.

Campaigns spanned in-app ads, native placements on finance platforms, and push notifications timed with market hours — ensuring ads appeared when users were most likely to act.

Ads used stock and crypto visuals but leaned on education-first messaging such as “Learn to trade smartly” instead of hard-sell prompts.
Frequent creative refreshes kept CTRs high and avoided fatigue.